5 Proven Marketing Tips to Grow Your Kids Enrichment Program Enrollment

5 min read
Jessie Feller

Okay, you're a camp director or enrichment provider and you've got great programs. Now let’s make sure parents find them.

At Enrichment.kids, our directory is designed to help families actually find you. It’s free, easy to use, and parents spend an average of more than 9 minutes per session (that’s practically a lifetime on the internet!) browsing listings, reading about your offerings, and planning their kids’ schedules.

But to really maximize your visibility and enrollment, successful providers pair their Enrichment.kids listings with five key marketing moves:

🧩 1. Post on Social Media — A Lot (Especially Reels!)

Consistency matters. Aim to post 5 days a week on Instagram and Facebook, sharing program highlights, staff intros, and reminders about upcoming camps and classes.

And here’s a big one: post Reels — short videos that give parents a real feel for what your space is like. Show them:

  • Kids in action during a class or camp
  • A quiet moment during story time or snack
  • Your staff greeting kids at drop-off
  • A quick walk-through of your space
🎥 Pro Tip: Reels help build trust. Parents love seeing the environment where they’re dropping off their kids — it makes it feel familiar and safe before they even arrive.

It’s a big deal to send your child into a new space with new adults. A quick video that shows the vibe, safety, and warmth of your program goes a long way toward putting parents at ease.

📲 And don’t forget to tag @enrichment.kids as a collaborator when you post so we can share it with our community too — it’s free exposure and helps you reach more local families!

📬 2. Send Out a Parent Newsletter

Whether monthly or quarterly, email newsletters keep your community in the loop. Use them to:

  • Share new offerings
  • Explain your approach or values
  • Announce registration dates
  • Keep your name top of mind

If you're using Enrichment.kids for registration, you can easily copy or export parent emails from your rosters. Just copy and paste the email column into a Bcc field. Or export as a CSV and upload to your email tool like Mailchimp or Constant Contact.

📅 3. Program Year-Round (Not Just Summer)

The best summer enrollment often starts in… Fall. And Winter. And Spring.

Offering camps during school breaks (MLK Day, Presidents’ Week, Spring Break, etc.) helps families try out your program in smaller doses. It builds trust — and builds your summer camp funnel naturally.

✨ Kids who love your school break camps are way more likely to ask their parents to sign them up for summer!

🔗 4. Make It Ridiculously Easy to Register

This one is simple but so often missed: don’t hide your registration link!

If parents have to click more than twice to find your camp/class info on your website, they’ll get distracted (or pulled into a meeting), and you might lose the registration.

💻 Put a clear “Register Here” button on your homepage and link directly to your Enrichment.kids listing. Enrichment.kids registration software is built to be mobile-friendly so your website doesn't have to be. More than half of parent customers make their purchases on their mobile device, and it’s trending more and more towards mobile as the dominant channel. The easier it is to find and register, the more parents convert.

📣 5. Advertise Early. Advertise Often.

The truth is, brand recognition takes time. Don’t wait until the month before camp starts to market. You want parents to already know your name by then.

Start advertising 3–6 months before registration opens, and keep going. Invest in:

  • Meta (FB + IG) ads
  • Google ads
  • Local parenting blogs and newsletters
  • Cross-promotion with nearby businesses and schools

Build awareness year-round — and your programs will be top of mind when parents are ready to book.

Final Thought: You Don’t Have to Do It All at Once

Marketing can feel overwhelming, but it doesn’t have to be all or nothing. Start with one or two of these strategies and build from there.

You’ve already created something valuable for kids and families. Now it’s time to make sure they can find it, love it, and keep coming back.

Need help setting up your Enrichment.kids listing or want us to take a look at your website? We’re here for you — just reach out or sign up!