Why Drop-In Options Could Be Your Secret Enrollment Superpower
Hey enrichment providers — let’s talk about something that can make your programs even more appealing to busy families (and boost your bookings at the same time): flexibility.
Here’s the deal. Life is hectic for parents. One minute they’ve got a full week of summer plans lined up, the next minute a work trip is canceled, a vacation falls through, or they find themselves staring down three long days with restless kids and no childcare. Sound familiar?
This is exactly where drop-in options come to the rescue — and where you can shine.
Give Parents What They Actually Need
Offering full-week programs is great (and still the bread and butter for most providers), but don’t underestimate the power of a flexible single-day or multi-day drop-in option. Parents are craving choices that fit their ever-changing schedules. When you give them the chance to book just one or two days — even last minute — you become the hero of their week.
And here’s the best part: You don’t need to overhaul your whole program to do it.
📊 Drop-Ins Drive Real Revenue
Here’s something you may not know: 18% of all sales on Enrichment.kids come from drop-in purchases.
That’s a huge number. It shows that parents aren’t just interested in flexibility — they’re actively choosing it. Offering drop-ins isn’t just helpful for families — it’s also a smart move for your bottom line.
Pro Tip: Less Is More
On our platform, we see providers having success offering just a few drop-in spots per day — sometimes fewer than 10 — alongside their standard full-week offerings. This lets you:
- Fill unexpected open spots
- Maximize enrollment without overextending staff
- Test demand for drop-ins without committing to a full schedule
- Give kids the chance to try your program out for one day. They may ask their parents to return for a full week next time.
It’s a low-risk, high-reward way to meet families where they are.
The Bonus? You’ll Stand Out
Many parents are searching for flexible options — especially during school breaks, between vacations, or when their usual plans fall through. If your program is one of the few offering drop-ins in your area (and many aren’t!), you’ll stand out instantly.
Even better — “Drop-ins Available” is now a Category Filter in the Enrichment.kids directory. That means parents who are specifically looking for single-day options can filter the results and find your program right away. It’s never been easier for them to find the flexibility they need — and for you to show up as the solution.
💡 Enabling Drop-Ins Is Easy with Our Software
If you're using Enrichment.kids for registration, adding drop-ins is as simple as flipping a switch. You can choose how many spots are available, the price for the single day, what days to offer, and manage it all in one place — no new system required.
It’s a seamless way to increase visibility, serve more families, and create a better booking experience.
So, What Are You Waiting For?
If you haven’t already, consider adding a few drop-in options to your schedule. It could be the easiest way to attract new families, fill in gaps, and show that your program understands the rhythm of real life.
Need help setting up drop-ins on your profile? We’re always happy to help — just reach out anytime. You've got this!