ELEVATE Basketball & Performance Training

ELEVATE Basketball & Performance Training offers basketball training through AAU teams for boys and girls, drop in group basketball training, private and small group basketball lessons, and athlete mentorship and counseling. The program also offers summer camps and clinics, birthday parties that can include basketball, dodgeball, and soccer, and gym rentals for activities such as private runs.

• Ages: 5–18 years old
• Schedule: Summer Camp 2026 runs June 15–18 (Mon–Thurs) from 9–11am; Sunday drop in group training is offered for boys in 4th–7th grade from 9–10am, boys in 8th grade through high school from 9:10–10am, and girls in 7th grade through high school from 10–10:50am; private lessons are 30 or 50 minutes; small group lessons are 50 minutes; birthday parties use a 2-hour block with optional 30-minute add-ons.
• Price: ELEVATE AAU Teams Summer season cost is $695; new Spring/Summer 2026 uniform is $100; Sunday drop in group training is $30 for boys 4th–7th grade and $40 for boys 8th–high school and girls 7th–high school; 50-minute private lessons cost $95 with Coach Jim and $75 with Coach Cam, and 30-minute private lessons cost $55 with Coach Jim and $45 with Coach Cam; 50-minute small group lessons cost $50 per athlete for 2–4 athletes and $40 per athlete for 5 or more athletes; birthday parties cost $350 with $50 for each additional 30 minutes and $10 per child over 15 kids; gym rentals are $75 per hour; Summer Camp 2026 costs $225 per athlete.

ELEVATE Basketball & Performance Training has been serving the Concord community for over 10 years and states a mission to deliver basketball training for athletes of all levels in a positive and encouraging environment that promotes growth on and off the court. The program notes that its AAU teams emphasize skill development, teamwork, and a positive coaching environment, and that it has a goal to be a no cut program that is inclusive. For birthday parties, the standard package accommodates 15 kids, families can bring their own food, drinks, and decorations, and ELEVATE handles the setup of tables and chairs, with full access to the entire gym and no outside groups during the party. The gym can also be rented for private runs, and coaches are paid for their time, energy, effort, and organization, with many coaches also coaching at the high school level and having years of experience in youth basketball.

Founder and Head Trainer Jim Croy has been coaching and training athletes in basketball since 1998, was a two-time league MVP and three-time 1st Team All League player at Northgate, holds multiple school records in points, rebounds, and free throws, ranks first in career rebounding and second in career points, played at Division 1 Cal Poly and Westmont College, and was named Defensive Player of the Year at Westmont; he has been inducted into the Northgate Hall of Fame. Master Skills Trainer Kendall Holmes was a decorated player at Ygnacio Valley High School, Diablo Valley Junior College, and Fresno Pacific University, and has coached AAU teams for ELEVATE as well as high school boys and girls teams in the Bay Area. Master Skills Trainer Cameron “Cam Curry” specializes in working with guards and perimeter players and is on staff for the boys’ program at Acalanes.

Last updated June 13, 2026.