Children’s Fairyland

Children’s Fairyland, 699 Bellevue Avenue, Oakland, CA 94610

mapChildren’s Fairyland, 699 Bellevue Avenue, Oakland, CA 94610

About

Children’s Fairyland offers children a chance to explore magical playsets, meet friendly animals, and watch puppet shows. The program includes rides, live performances, hands-on fun, arts and crafts, scavenger hunts, field games, bubble magic, and opportunities to explore famous storybook sets. Families can also take part in activities such as Children’s Theatre performances, Puppet Playdates, a backstage tour of the Storybook Puppet Theater, sunset and moonlit puppet shows, and camping overnight at Fairyland.

• Ages: 0–8 years old
• Price: Fairyland continues to offer affordable admission.

Children’s Fairyland describes its mission as remaining true to being a magical fantasy world where young children can create, imagine, play, and learn. The park features famous storybook sets, the Storybook Puppet Theater, and a Puppet Fair celebrating 70 years of puppet shows, along with special events such as Summer Sleepovers for camping overnight at Fairyland and Teddy Bear Picnic Day. Additional events include a Fairyland for Grownups adults-only (21+) event with costumes, cocktails, food trucks, DJs, dancing under the stars, art activations, live performances by musical guests, and moonlit puppet shows, as well as Oakland's Magic Kitchen, a kid-friendly cooking show collaboration that offers a kid-friendly culinary adventure.

Children’s Fairyland opened its doors in 1950 and has been enchanting children for more than 70 years, with a 75-year history. Historically, it was one of the first parks designed for children and featured fairytale sets, a carousel, pony rides, and a cotton-candy stand, with admission between 9 and 14 cents and costumed guides leading children through a fairytale landscape. All storybook sets were crafted by architect William Russell Everitt, and the gardens were designed by businessman Arthur Navlet, with some original plantings still thriving today. In 1994, with the help of the Lake Merritt Breakfast Club, Fairyland achieved nonprofit status, and financial support now allows 4,000 low-income children to attend for free each year.

Children’s Fairyland is a registered nonprofit organization and lists its leadership team as: Kymberly Miller (CEO); Vicky Chen (Senior Director of Education); Nick Mitchell (Senior Director of Facilities); Morgan Rothenbaum (Senior Director of Marketing & Communications); Samuel Aguayo (Senior Director of Operations); Leslie Fay Marks (Senior Director of Philanthropy); and Jessica Martin (Senior Director of Events). The organization notes that it looks forward to a future filled with community support and joy for children.

Last updated July 2, 2026.

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