About
Children’s Fairyland Programs include activities such as Summer Day Camp, Fairy Fun Fair, AAPI Heritage Celebration, Juneteenth Celebration, Summer Sleepovers, Oakland's Magic Kitchen, and Teddy Bear Picnic Day. Depending on the event, children may take part in Double Dutch jumprope lessons, block printing, themed arts and crafts, Freedom Fizz sampling, rides, puppet shows, storybook sets, a carousel, pony rides, a cotton-candy stand, circus performances, carnival games, bouncy houses, face painting, a funhouse, game booths, a bubble party, music, live performances, games, storytelling, Mahjong, catered dinner, popcorn, sleeping under the stars, a cooking show, a kid-friendly culinary adventure, picnics, Children’s Theatre performances, cameos by Corduroy the Bear, a scavenger hunt, live shows by Mr. Elephant, field games, and bubble magic.
• Ages: 0–8 years old
• Price: Historical admission was between 9 and 14 cents when Fairyland opened.
Children’s Fairyland Programs take place in a storybook park that has been sparking imagination and joy since 1950 and is described as one of the first parks designed for children. The park’s famous storybook sets were crafted by architect William Russell Everitt, and the gardens were designed by businessman Arthur Navlet, with some original plantings still thriving. The organization is a registered nonprofit that offers affordable admission, with financial support allowing 4,000 low-income children to attend for free each year. The mission of Children’s Fairyland is described as a magical fantasy world where young children can create, imagine, play, and learn, and this mission is stated as remaining central to the organization over time.
The history of Children’s Fairyland includes opening in 1950 after what is described as a “prehistoric era” for children’s entertainment in 1948, a visit from Walt Disney in 1955, and the creation of the Children’s Theatre program “Fairyland Personalities” in 1956. On August 29 and 30, 1970, in honor of the park’s 20th anniversary, Frank Oz visited with Bert and Cookie Monster, and Fairyland achieved nonprofit status in 1994. Leadership for Children’s Fairyland Programs includes CEO Kymberly Miller and senior directors Vicky Chen (Education), Nick Mitchell (Facilities), Morgan Rothenbaum (Marketing & Communications), Samuel Aguayo (Operations), Leslie Fay Marks (Philanthropy), and Jessica Martin (Events). Community involvement includes the Once Upon a Time at Fairyland annual fundraising gala, which is described as an enchanted affair where they grow community, invest in the future, and celebrate the creativity, joy, and resilience of their East Bay and Oakland family, as well as partnerships such as Jumpstart510’s participation in the Juneteenth Celebration and collaborations with local chefs for Oakland's Magic Kitchen.
Last updated May 13, 2026.
• Ages: 0–8 years old
• Price: Historical admission was between 9 and 14 cents when Fairyland opened.
Children’s Fairyland Programs take place in a storybook park that has been sparking imagination and joy since 1950 and is described as one of the first parks designed for children. The park’s famous storybook sets were crafted by architect William Russell Everitt, and the gardens were designed by businessman Arthur Navlet, with some original plantings still thriving. The organization is a registered nonprofit that offers affordable admission, with financial support allowing 4,000 low-income children to attend for free each year. The mission of Children’s Fairyland is described as a magical fantasy world where young children can create, imagine, play, and learn, and this mission is stated as remaining central to the organization over time.
The history of Children’s Fairyland includes opening in 1950 after what is described as a “prehistoric era” for children’s entertainment in 1948, a visit from Walt Disney in 1955, and the creation of the Children’s Theatre program “Fairyland Personalities” in 1956. On August 29 and 30, 1970, in honor of the park’s 20th anniversary, Frank Oz visited with Bert and Cookie Monster, and Fairyland achieved nonprofit status in 1994. Leadership for Children’s Fairyland Programs includes CEO Kymberly Miller and senior directors Vicky Chen (Education), Nick Mitchell (Facilities), Morgan Rothenbaum (Marketing & Communications), Samuel Aguayo (Operations), Leslie Fay Marks (Philanthropy), and Jessica Martin (Events). Community involvement includes the Once Upon a Time at Fairyland annual fundraising gala, which is described as an enchanted affair where they grow community, invest in the future, and celebrate the creativity, joy, and resilience of their East Bay and Oakland family, as well as partnerships such as Jumpstart510’s participation in the Juneteenth Celebration and collaborations with local chefs for Oakland's Magic Kitchen.
Last updated May 13, 2026.
Is this your business? There is no cost, but you will be asked to sign up or log in.